Leads, leads, leads. Everyone wants leads. Seems like all any business wants to talk about is how are you going to get me leads?

How about customers? We prefer to talk about getting you customers, or clients, or mixelplix. Whatever you want to call them, we want to help you get people interested and ready to buy your product or service. We really don’t want to get you leads if we can help it. I mean we will, but leads are messy things that require a lot of work and attention.

What’s the difference between a lead a customer? Leads need to be guided into a decision. Customers already know what they want. We want you having conversations with folks that have already made up their minds about you and they have decided they like you, they really do.

So yes we’ll get you your leads, but we want you to be ready to have customers.