By now you’re aware that your online reputation can hurt your business tremendously. Here are just a few quick stats to scare you.

• Close to 95% of shoppers read online reviews before making a purchase (Spiegel Research Center, 2017)

• 93% of local consumers use reviews to determine if a local business is good or bad (BrightLocal, 2017)

• 72% of customers don't take action until they have read reviews (Testimonial Engine)

• 88% of buyers are influenced in their buying decision by reviews (Zendesk)

• 92% of B2B buyers are more likely to purchase after reading a trusted review (G2 Crowd and Heinz Marketing, 2017)

• Displaying reviews can increase conversion rates by 270% (Spiegel Research Center, 2017)

• Having five reviews results in purchase likelihood increasing by a factor of almost four times (Spiegel Research Center, 2017)

• Displaying reviews for higher-priced products can increase conversion rates by 380% (Spiegel Research Center, 2017)

If your business is not dedicating itself to engaging with customers reviews and actively attempting to improve your overall presence you are missing a crucial component to running a business in today’s marketplace. You are also missing a large component that comprises your story. Like it or not, people seek out what others are saying about you. Your online presence is now part of your story, do you want to control it, or let others do it for you?

At Curious Conversations Marketing we have been involved with Reputation Management for a very long time. We’ve helped develop review software and counselled hundreds of businesses on how to best handle their reputations so we know a bit about this. Give us a call or drop us a line - we’re happy to chat.